Mission

To support the economic vitality of the South Shore community of Lake Tahoe the South Shore Transportation Management Association provides support and a unified leadership voice for public/private partnerships. We advocate for and improve mobility with innovative solutions to meet resident and visitor transportation needs by fostering collaboration, education and sustainable funding.

Key Objective #1

Develop Transportation Projects & Programs

Initiatives

  • Pilot/proof of concept projects (e.g. microtransit, bike share, micro-mobility hubs, parking management)
  • Advocacy

Year One Goal: Create Priority List

  • Help refine & implement TRPA’s employee trip reduction program (Commute Tahoe)
  • Microtransit and/or bike share
    expansion Input on TRPA’s RTP,
    focus on South Shore projects
Key Objective #2

Education and Awareness

Initiatives

  • South shore resource: transportation options, tools & projects
  • Convener
  • Employee trip reduction programs

Year One Goal: Create Communications Plan

  • Help refine & implement TRPA’s employee trip reduction program (CommuteTahoe)
  • Microtransit and/or bike share expansion Input on TRPA’s RTP, focus on South Shore projects
Key Objective #3

Messaging, Communications, and Marketing

Initiatives

  • Private sector liaison
  • Communicate planning efforts
  • Communicate Services
  • Garner community support for transportation programs

Year One Goal: Create Communications Plan

  • Develop a coordinated message for COVID protocols & message out
  • Identify communications opportunities & partners – electronic portals & printed
  • Develop website – become central node for information ss-tma.org
  • Market free transit (current & future)
  • Education around the importance of reducing free parking (parking management)
Key Objective #4

Funding

Initiatives

  • Raising money from private sector
  • Identify other funding sources

Year One Goal: Identify Funding Gaps & Opportunities

  • Identify funding needs for SS/TMA priorities (resources for all Objectives)
  • Identify funding sources for transportation (e.g. TBID)
  • Assessment of what has been pursued in the past
  • Paid parking to fund transit
Key Objective #5

Sustainable TMA

Initiatives

  • Sustainable funding for TMA
  • Board governance and leadership

Year One Goal: Create Annual Budget

  • Identify Current funding needs
  • Identify funding sources for TMA (membership, fee for service, grants, assessment)
  • Reach out to other TMAs and districts for lessons learned.