To support the economic vitality of the South Shore community of Lake Tahoe the South Shore Transportation Management Association provides support and a unified leadership voice for public/private partnerships. We advocate for and improve mobility with innovative solutions to meet resident and visitor transportation needs by fostering collaboration, education and sustainable funding.
Mission
Key Objective #1
Develop Transportation Projects & Programs
Initiatives
- Pilot/proof of concept projects (e.g. microtransit, bike share, micro-mobility hubs, parking management)
- Advocacy
Goal: Create Priority List
- Help refine & implement TRPA’s employee trip reduction program (Commute Tahoe)
- Microtransit Pilot Project implementation
- Implementation of TRPA’s RTP, focus on South Shore projects
Key Objective #2
Education and Awareness
Initiatives
- South shore resource: transportation options, tools & projects
- Convener
- Employee trip reduction programs
Goal: Create Communications Plan
- Help refine & implement TRPA’s employee trip reduction program (CommuteTahoe)
- Microtransit Pilot Project
- Implementation of TRPA’s RTP, focus on South Shore projects
Key Objective #3
Messaging, Communications, and Marketing
Initiatives
- Private sector liaison
- Communicate planning efforts
- Communicate Services
- Garner community support for transportation programs
Goal: Create Communications Plan
- Identify communications opportunities & partners – electronic portals & printed
- Maintain website – the central node for information ss-tma.org
- Market free transit (current & future)
- Education around the importance of reducing free parking (parking management)
Key Objective #4
Funding
Initiatives
- Raising money from private sector
- Identify other funding sources
Goal: Identify Funding Gaps & Opportunities
- Identify funding needs for SS/TMA priorities (resources for all Objectives)
- Identify funding sources for transportation (e.g. TBID, Regional Revenue source contributions)
- Assessment of what has been pursued in the past
- Paid parking to fund transit
Key Objective #5
Sustainable TMA
Initiatives
- Sustainable funding for TMA
- Board governance and leadership
Goal: Create Annual Budget
- Identify Current funding needs
- Identify funding sources for TMA (membership, fee for service, grants, assessment)
- Reach out to other TMAs and districts for lessons learned.
- Revenue for management of transportation projects and programs